How to get started with CDON Ads?
How do I create a sponsored products advertising campaign?
If you are here it means you are already logged in to your Sponsored Products account.
To create a new campaign, click on the “Campaigns” on the left menu and then click on “New campaign” the top right corner.
Can I schedule a campaign for some time in the future?
Yes you can. You can choose when to start your campaign and when to stop it when you create a new campaign.
Can I choose which products to promote?
Yes! When you create a campaign, you can choose to promote certain SKUs, certain categories or upload a list of products.
What kind of budget should I start with?
If it is the first time you are running a sponsored products ad campaign for a product, you should start with a budget that can actually help you understand and learn its impact.
In most cases we suggest to start with a budget that will generate at least 100 clicks for each product you are promoting (based on the price per click you are willing to pay)
For example if you are selling 5 models of smartphones and willing to pay 50 cent per click, you should start with a budget of 500 Euros.
Usually 2,000 clicks will provide a good picture on the CTR, the conversion rate and the ROAS that the product can achieve.
After examining the results, you can increase or lower the budget for each product. We suggest to increase the budget as long as it delivers a positive marginal ROAS.
Are my campaigns manually reviewed before they go live?
In most cases new campaigns start to run automatically after they are created although in some cases the CDON has the right to remove campaign if this violates the guidelines.
How long will it take for my ads to go live?
The campaign usually starts running a few minutes after it is created.
How can I see live campaigns?
In the campaign dashboard you can see how your campaign is doing and track your performance including the number of impressions, clicks and sales resulting from your ads.
Why wasn’t my ad approved?
CDON has the rights to remove any campaign if it does not meet our guidelines.
If a campaign has been removed please contact firstname.lastname@example.org and we’ll get back to you why this was removed.
When will I see results?
Right after you start running the campaign you can enter the dashboard or the report section and learn what is going on in real time.
We recommend you to be patient and let the campaign run for at least 5 days before jumping into any conclusions.
It can take time for a new campaign to take off and get enough impressions and conversions and usually it also takes time for new campaigns to reach a sustainable profitable ROAS.
Don’t rush to turn off a campaign or adjust CPC and budget before you’ve given it sufficient time to prove itself.