What to think about keyword targeting?
After choosing the products you need to choose keyword strategy
The options are:
- Automatic Targeting (recommended). In this case the ads are targeted to all customers based on the product information and the campaign benefits from all the potential volume available.
- Manual Targeting. In this case the ads are targeted only for keywords that you choose manually. The volume of impression will be restricted to the keywords selection. Also, it is important to emphasize that the ads won’t be served if the products are not relevant to the keywords you have chosen.
When choosing manual keywords, you will be asked to enter your keywords and you will also get keywords recommendation from the system based on the products you chose for the campaign.